文章基本信息

标题：Industrial Heritage 2.0: Internet Presence and Development of the Electronic Commerce of Industrial Tourism
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作者：Eduard Cristobal-Fransi ; Natalia Daries ; Eva Martin-Fuentes 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2020
卷号：12
期号：15
页码：5965
DOI：10.3390/su12155965
语种：English
出版社：MDPI, Open Access Journal
摘要：The role that information and communication technologies (ICTs) play in business management is currently a topic of increasing interest. Web 2.0 has emerged as an important source of innovation that contributes to organizational performance and improving the competitiveness of the tourism industry. However, evidence has been found that the tourism industry encounters difficulties when it comes to adopting these technologies and effectively applying them to e-commerce. The aim of this study is to analyze whether the websites belonging to industrial tourism facilitate effective communication with their target audiences. To this end, we propose and implement a model for analyzing websites based on the content analysis technique, considering the dimensions of information, communication, e-commerce, and additional Functions. This model is applied to 128 tourism resources in Catalonia with the aim of identifying opportunities arising from the use of Web 2.0 tools and addressing identified weaknesses and thus enabling more competitive management in the industry.