文章基本信息
- 标题:The role of competitive advantage in mediating the effect of promotional strategy on marketing performance
- 本地全文:下载
- 作者:Ni Nyoman Kerti Yasa ; I G. A. Ketut Giantari ; Made Setini 等
- 期刊名称:Management Science Letters
- 印刷版ISSN:1923-9335
- 电子版ISSN:1923-9343
- 出版年度:2020
- 卷号:10
- 期号:12
- DOI:10.5267/j.msl.2020.4.024
- 语种:English
- 出版社:Growing Science