文章基本信息

标题：Formative Research to Inform the Development of a Healthy Eating Social Marketing Campaign in Mississippi
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作者：Rahel Mathews ; Laura Downey ; Patrick Gerard 等
期刊名称：Journal of Human Sciences and Extension
印刷版ISSN：2325-5226
电子版ISSN：2325-5226
出版年度：2020
卷号：8
期号：2
页码：51-68
语种：English
出版社：Mississippi State University
摘要：Mississippi leads the nation in child obesity, chronic diseases, poverty,and food insecurity. Stemming the long-term consequences of high obesity rates will require a cultural attitude and behavioral shift towards healthy eating. This study exploredthe perceptions, beliefs, practices,and self-efficacy towards healthy eating among limited resource Mississippi parents to inform a SNAP-Ed social marketing campaign. A statewide telephone survey was conducted with income-eligible or current SNAP recipients who provided or prepared food for children in their household. Likert-type scale questions measured intrapersonal factors, self-efficacy,and practices regarding healthy eating, such as shopping and meal planning. A total of 206 surveys were analyzed. Seventy-ninepercent (n=163) of participants were currently receiving SNAP benefits. Healthy eating was perceived as balanced meals and fruits and vegetables. Though 60% agreed that cost was a barrierto eating more fruits and vegetables, 90% of participants had positive attitudes and beliefs towards healthy eating. In summary, Mississippi parents with limited resources wereinterested in providing healthy balanced meals but facedcost as the major barrier. A social marketing message with this population can be effective in emphasizingaffordable healthy meals.
关键词：healthy eating;low income;limited resource;children;SNAP;families;Mississippi;social marketing