文章基本信息

标题：MARKETING STRUCTURES OF CARROT PRODUCTION AND CHALLENGES AND RECOMMENDATIONS: THE CASE OF KONYA PROVINCE, TURKEY
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作者：Musa Acar ; Mevlut Gul
期刊名称：Fresenius Environmental Bulletin
印刷版ISSN：1018-4619
出版年度：2020
卷号：29
期号：5
页码：3329-3337
语种：English
出版社：PSP Publishing
摘要：The main objective of the study was to determine the structure of marketing, problems in marketing and to suggest solutions to the problems of carrot marketing. Primary data used in the research were gathered through personal interviews with the help of well-designed questionnaires from 73 carrot producer farms, 30 marketing channels’ actors (broker/merchants) and 10 cold storage firms in Konya, Turkey. The surveyed samples were selected randomly. The data covered 2011 production season. Carrot marketing cost was calculated to be US$0.40 per kg; distributed as 69.39% of raw materials, 11.7% broker commission, 8.89% transport costs, 7.04% packing, 3.39% labour and 0.22% other cost. For the carrot production, high input costs, difficulties in finding new markets, climatic conditions and delays or even failure in payment for product, were identified as the main problems. Regarding exports, to eliminate the complications at custom offices will ensure the sustainability of existing markets; and it should help to create new markets. National or international funds to support organizations and institutions involved could be provided for improvement of the sectors.
关键词：Carrot;Marketing channels;Konya;Turkey