文章基本信息

标题：Game theory application in marketing of innovation activity at industrial enterprises
本地全文：下载
作者：Alexander Samoldin
期刊名称：MATEC Web of Conferences
电子版ISSN：2261-236X
出版年度：2020
卷号：311
页码：1-6
DOI：10.1051/matecconf/202031102013
语种：English
出版社：EDP Sciences
摘要：The theoretical game approach to analyzing marketing objectives in innovation activity is a reasonable supplement to the traditional methods and models of managing enterprises>’ marketing. The optimal choice of innovative products is significantly more important for industrial enterprises as unlike the commerce and service sector there are more expenses on the development and production of innovative products. Relatively simple game models allow checking the choice of a marketing strategy for various external conditions.
关键词：Keywords:enmanufacturing process managemententerpriseproductionmarketinginnovation activity