文章基本信息

标题：Communicating with Data: Telling the Extension Story in Credible and Actionable Ways
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作者：Diane D Craig ; Ruth H Borger
期刊名称：Journal of Human Sciences and Extension
印刷版ISSN：2325-5226
电子版ISSN：2325-5226
出版年度：2019
卷号：7
期号：2
页码：144-174
语种：English
出版社：Mississippi State University
摘要：Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.
关键词：communication;trust;data visualization;infographics;statewide indicators;impacts;data quality