文章基本信息

标题：A Contribution of Media Façade Communication Design Strategy to the Local Community Based on Social Network Data Analysis
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作者：Joon Seo Lee ; Sang Hun Sul
期刊名称：International Journal of Asia Digital Art and Design Association
电子版ISSN：1738-8074
出版年度：2018
卷号：22
期号：4
页码：17-23
DOI：10.20668/adada.22.4_17
语种：English
出版社：アジアデジタルアートアンドデザイン学会
摘要：An exclusive design strategy, converging public art and data analysis, hasshown that media façade installed in an abandoned urban landscape caninfluence local community and people’s awareness at an individual level.Here, we used a media façade ‘Light across the bay’ which uses LED lightson the building to regenerate an abandoned area. (Figure 1) While the mediafaçade was displayed for 54 months, we collected information on people’sawareness of the project through social network data (2,438,140 hashtags) toanalyze their awareness of an abandoned urban landscape. Finally, we foundthat narrowing the awareness gap between the local community level and theindividual level led to greater awareness of that urban area.
关键词：Media Facade;LED light;Communication;Public Installation;Design Strategy;Social Network Data Analysis