文章基本信息

标题：Media Façade and the design identity of buildings based on visual density
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作者：Joon Seo Lee ; Sang Hun Sul
期刊名称：International Journal of Asia Digital Art and Design Association
电子版ISSN：1738-8074
出版年度：2017
卷号：21
期号：1
页码：49-55
DOI：10.20668/adada.21.1_49
语种：English
出版社：アジアデジタルアートアンドデザイン学会
摘要：This article proposes a low visual density design for media façade using a quantitative technique that combines a visibility range and PPI (Pixel per inch) approach with an iterative method. Furthermore, we address not only display pixel design, but also concern about the company identity conveyed using media contents called ‘Dandelights’. Thus, designers have investigated optimum low visual density levels between structure and media contents that have several constraints for efficient communication. With realistic boundary conditions, the media façade design was adapted to low PPI that is under 30% of standard display. These quantitative results have shown that the low visual density method is applicable to the media façade design for visual communication. The final goal of this research is to use digital media as a façade to achieve more efficient and harmonized communication while maintaining the identity of the physical building structure. Therefore, we adapted the human figure and body gestures in media content to solve the inefficient resolution of low-density media façade. As a result, we address not only display pixel design, but also digital media contents to create efficient visual communication for buildings.
关键词：Media façade;Visual density;PPI;Visual communication