文章基本信息

标题：Physical Factors to Evaluate the Servicescape of Theme Restaurants
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作者：Chih Jen Lee ; Yu Chia Wang ; Deng Chuan Cai 等
期刊名称：Journal of Asian Architecture and Building Engineering
印刷版ISSN：1346-7581
电子版ISSN：1347-2852
出版年度：2015
卷号：14
期号：1
页码：97-104
DOI：10.3130/jaabe.14.97
语种：English
出版社：日本建築学会、大韓建築学会、中国建築学会
摘要：Theme restaurants are primarily run based on spatial planning, decor and entertainment arrangements, with a distinctive theme or specific style to attract consumers and create a value in the minds of consumers. However, after a rapid growth in popularity in the early to mid-1990s, theme restaurants began to lose market share, and many once popular brands were forced to downsize. This study explores the physical factors of theme restaurants that influence consumer perceptions to develop an assessment tool for the planning and design stage. First, various dimensions and facets were identified and developed into questionnaire items after referencing publicly available scales. The ″Theme Restaurant Physical Factor Scale″ was established after testing the pilot samples of 279 people and the official samples of 286 people. The analysis results indicate that a two-order confirmatory factor analysis of structural equation models is effective for verifying the theme restaurant physical factor scale. Among them, five latent variables, including aesthetics, ambient condition, space/function, seating comfort, and cleanliness, and 18 observable variables can be used as effective evaluation measurement indicators. The scale has relatively high reference value and can be applied to the restaurant industry and by designers for evaluation.
关键词：servicescape;physical factors;theme restaurant;confirmatory factor analysis