文章基本信息
- 标题:Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase
- 本地全文:下载
- 作者:Noorshella Che Nawi ; Michelle WL Fong ; Arthur Tatnall 等
- 期刊名称:Journal of Information Technology Education: Research
- 印刷版ISSN:1547-9714
- 电子版ISSN:1539-3585
- 出版年度:2014
- 卷号:13
- 页码:015-025
- DOI:10.28945/1944
- 语种:English
- 出版社:Informing Science Institute