文章基本信息

标题：EFFECTS OF CONSUMERS' ECONOMIC AND DEMOGRAPHIC ATTRIBUTES ON JUICE CONSUMPTION
本地全文：下载
作者：Erdal Dagistan ; Mevlut Gul ; Metin Goksel Akpinar 等
期刊名称：Fresenius Environmental Bulletin
印刷版ISSN：1018-4619
出版年度：2019
卷号：28
期号：11A
页码：8576-8582
语种：English
出版社：PSP Publishing
摘要：This study was carried out to determine the effects of consumers' economic and demographic factors on juice consumption. There were 1152 surveys conducted in the Mediterranean Region of Turkey that include the three cities of Adana, Antalya, and Hatay. The primary data that were collected by using the face-to-face interview method, were analyzed by means of the Logit Model. According to the research results; consumers' benefit perceptions, advertisement activities, slogans towards consumption awareness, informational and promotional activities were impacting consumers' juice consumption intentions positively. However, the consumption level of carbonated drinks and alcoholic beverages, and consumption habits regarding fresh vegetables and fruit were found to have a negative effect. It is suggested that expanding efforts on informational and promotional activities about the benefits and importance of fruit juices could increase consumers' juice consumption.
关键词：Juice;Consumption;Consumer;Economic;Demographic;Turkey