文章基本信息

标题：Cross-cultural comparison of m-commerce adoption between developed and developing countries: A literature review
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作者：Mohammed Mizanur Rahman ; Terry Sloan
期刊名称：The International Technology Management Review
电子版ISSN：1835-5269
出版年度：2015
卷号：5
期号：3
页码：142-161
DOI：10.2991/itmr.2015.5.3.4
语种：English
出版社：Atlantis Press
摘要：The purpose of this paper is to report a review of literature that dealt with the factors affecting m-commerce adoption, and comparing the reported differences in outcomes between developed and developing countries. 42 empirical research papers reporting on these key factors were examined, and categorized into either developed or developing countries in order to compare the outcomes. On average the outcomes of these studies were found to be more contradictory in developing countries than in developed countries; particularly for some key factors such as perceived ease of use, awareness, self-efficacy and enjoyment where disagreement was the highest in developing countries. Also, some factors were found to be studied in developing countries but never studied in developed countries and vice versa. We suggest that more research is required on the factors that resulted in contradictory findings.
关键词：m-commerce; e-commerce adoption; key factors; developed and developing countries