文章基本信息

标题：The Effect of Promoter Incentive to the Smartphone Sales in Retail Chains: A Turkish Case
本地全文：下载
作者：Fehim Duzgun ; Gonca Telli Yamamoto
期刊名称：International Journal of Economics & Management Sciences
电子版ISSN：2162-6359
出版年度：2016
卷号：5
期号：6
页码：1-9
DOI：10.4172/2162-6359.1000382
语种：English
出版社：OMICS International
摘要：Mobile Phone market is getting more aggressive and competitive. Smartphone brands are looking for a way to increase their sales, especially in retail business where competition getting tough day by day. Therefore, companies are trying to do their best to increase the sales, for this reason technology stores are becoming important channels for the smartphone brands. These kinds of stores are also suitable for brand which wants to increase their sales in a short period of time. In these stores, dealer’s recommendation has becoming one of the key factors to affect consumer purchase decision in Turkey. The aim of our study is examine promoter incentive affect to the smartphone sales in technology chain stores. Promoters become key elements for the brands. So far, most of brands are allocate their brand promoters in technology stores to go one-step further from the other brands and affect consumer who get in the shop and looking for device. Our key question is if promoter’s sales performance increases for the specific brand with an incentive given by the dealer. We also want to search if there is an increase in specific brand smartphone sales with these incentives given to the sales promoters between all brands in these technology stores. Our expectation of promoter’s sales incentive system has positive affect to the sales. We finalize our study with a causal research designed to give proof for incentive affect with one of the global brand smartphone sales in Teknosa, which is the biggest chain store in Turkey.
关键词：Sales