文章基本信息

标题：GAINING COMPETITIVE ADVANTAGE AND ORGANIZATIONAL PERFORMANCE THROUGH CUSTOMER ORIENTATION, INNOVATION DIFFERENTIATION AND MARKET DIFFERENTIATION
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作者：Basheer Abbas Al-alak ; Saeed (M.Z) A. Tarabieh
期刊名称：International Journal of Economics & Management Sciences
电子版ISSN：2162-6359
出版年度：2011
卷号：1
期号：5
语种：English
出版社：OMICS International
摘要：This paper examines the relationship between customer orientation, innovation differentiation, market differentiation and organizational performance in the banking industry in Jordan. A survey of 16 Jordanian banks provides the basis for the empirical investigation. The relationships between the four latent constructs are examined using structural equation modeling and confirmatory factor analysis. The findings show that customer orientation contributes positively to organizational performance by providing innovation differentiation and market differentiation. Another finding of this study is that the impact of innovation differentiation on organizational performance is greater than market differentiation. In addition, doing both innovation differentiation and market differentiation simultaneously achieves greater competitive advantage that leads to best results in organizational performance. Finally, this paper also discusses the theoretical and managerial implications of the results.
关键词：Customer orientation;innovation differentiation;market differentiation;competitive advantage;organizational performance;banking;Jordan