文章基本信息

标题：Impact of Status and Meme Content on the Spread of Memes in Virtual Communities
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作者：Gideon Mazambani ; Maria A. Carlson ; Stephen Reysen 等
期刊名称：Human Technology
印刷版ISSN：1795-6889
电子版ISSN：1795-6889
出版年度：2015
卷号：11
期号：2
页码：148-164
DOI：10.17011/ht/urn.201511113638
语种：English
出版社：University of Jyv?skyl?
摘要：We examined the influence of meme consistency (vs. inconsistency) andintragroup status on the spread of memes in virtual communities. Prior researchsuggests that information consistent with the theme of the group is remembered betterand that ideas threatening to the group identity are rejected. In addition, previousresearch shows that low-status group members mimic high-status members andcommunicate with them to seek information and approval. We analyzed socialinteractions among members of four online forums from January 1, 2010, to February21, 2014. Contrary to our prediction, our results show that memes initiated by low-statusmembers spread faster than memes started by high- or moderate-status members. In linewith prior research, memes that were consistent with a forum theme were spread morefrequently than inconsistent memes.