文章基本信息

标题：7P’s of marketing mix in MOOCs environment
本地全文：下载
作者：Anna Kaushik
期刊名称：International Journal of Information Dissemination and Technology
印刷版ISSN：2229-5984
电子版ISSN：2249-5576
出版年度：2018
卷号：8
期号：2
页码：57-61
语种：English
出版社：International Journal of Information Dissemination and Technology
摘要：Marketing mix techniques can apply on any product and discipline including Massive Open Online Courses (MOOCs) and library and information science domain as well as these techniques are very useful to connect and promote a product to their large users. Thus, this study aims to apply 7P's of marketing mix in MOOCs and library and information science domain in order to create, disseminate and promote of a MOOC for their optimum numbers of targeted users.