文章基本信息

标题：Customer satisfaction and innovative service science by marketing programs: A case study of Cliven products
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作者：Cheng-Wu Chen
期刊名称：African Journal of Marketing Management
电子版ISSN：2141-2421
出版年度：2012
卷号：4
期号：5
页码：179-184
语种：English
出版社：Academic Journals
摘要：To meet the needs of modern society, each part of the world has its own different popular products and seasonal merchandise. Variety is necessary in order to achieve marketing aims to not only meet the needs of customers but also lead to the development of successful marketing programs tailored for the company. The customer also has some understanding of commodities, such as product features. These characteristics will affect the price of the commodity and customer satisfaction as well as, customer intentions to purchase other future products from this company. This study utilizes a questionnaire method to investigate customer satisfaction with Cliven products and services, and uses the SPSS (software for statistical analysis) system to calculate the results, the reliability and the validity. The purpose of this study is to forecast future social trends, bring attention to customer needs, and improve service quality and customer satisfaction in future.
关键词：Internet shopping service;customer value;human factor;Taiwanese enterprises;Cliven