文章基本信息

标题：Tourist behavior in Hakka Cultural Parks
本地全文：下载
作者：Simon Wang ; Chih-Yung Tsai ; Ying-Chien Chu 等
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2010
卷号：4
期号：14
页码：2952-2961
语种：English
出版社：Academic Journals
摘要：In recent years, the culture industry has been a popular topic for international research and discussion, influencing the social and economic development policies of advanced countries. Both government and private sectors must consider the changing trends of globalized and localized industries to actively promote culture industry development and combine human and economic perspectives to create high value-added products and services. The analytical results of this study indicate that revisit intention was associated with recreational satisfaction. Furthermore, recreational satisfaction was associated with leisure benefits. Culture parks must be able to provide locations and services for tourists to relax and get away from life’s pressures. Once this is accomplished, tourists’ recreational satisfaction and revisit intention increase and the principle of sustainable management can be achieved.
关键词：Service quality;leisure benefits;recreational attractiveness;recreational satisfaction;revisits intention