文章基本信息

标题：Measuring e-shopping intention: An Iranian perspective
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作者：Shahriar Azizi ; Masoud Javidani
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2010
卷号：4
期号：13
页码：2668-2675
语种：English
出版社：Academic Journals
摘要：This paper drew a conceptual model and tried to test the model by using path analysis. Path analysis showed that perceived e-benefit had positive effect on e-attitude (b = 0.275, P < 0.05). Perceived e-ease of use had positive effect on e-attitude (b = 0.453, P < 0.05) and e-shopping intention (b = 0.465, P < 0.05). Results revealed that e-attitude had positive effect on e-shopping intention (b =0.396, P < 0.05). Analysis showed that perceived e-risk had no effect on the e-attitude and e-shopping intention. Findings also showed that perceived e-ease of use had the biggest direct, indirect, and total effects on the e-shopping intention.
关键词：e-Benefit;e-ease of use;e-risk;e-attitude;e-shopping intention