文章基本信息

标题：An analysis and a solution for the existence of Turkish leather industry
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作者：Gonca Telli Yamamoto ; Bekir Yilmaz ; Eser Eke Bayramoglu 等
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2010
卷号：4
期号：10
页码：2032-2036
语种：English
出版社：Academic Journals
摘要：Leather industry is one of the leading sectors of the Turkish economy in terms of industrial production and employment. The gradual transformation of leather companies towards automation in their production processes, and towards transferring a portion of the company and product promotions to the Internet via computers can be considered as the early steps of e-commerce entrepreneurship in this regard. This paper attempts to analyze the Turkish Leather Industry in the light of e-commerce and e-marketing practice issues.
关键词：E-commerce;e-marketing;leather industry;Turkey