文章基本信息

标题：Does behavior of clients matter in adoption of internet banking? Evidence from Commercial Bank of Ethiopia
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作者：Belete Shiferaw ; Tsegaye Molla
期刊名称：Journal of Economics and International Finance
电子版ISSN：2006-9812
出版年度：2018
卷号：10
期号：6
页码：58-64
DOI：10.5897/JEIF2018.0901
语种：English
出版社：Academic Journals
摘要：This study identifies underlying behavioral drivers and impediments of adopting internet banking. Primary data was collected using questionnaire survey from 123 sample clients of three selected branches of Commercial Bank of Ethiopia. Behavioral aspects of clients attributable to the adoption of internet banking were solicited and subjected to binary logistic regression analysis. The findings of the study showed that perceived usefulness, perceived ease of use, trust, attitude, perceived cost and infrastructure factor significantly determine internet banking adoption with the last two determining negatively. Finally, banks are suggested to build up behaviors of clients towards perceiving internet banking as less risky and least costly technology.
关键词：Internet banking;client behavior;perceived usefulness;perceived ease of use;perceived cost;perceived risk;attitude;trust