文章基本信息

标题：A Study of Determinants of Supermarket Service Quality - the Case of Coopmart Supermarket in Vietnam
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作者：Dang Van My
期刊名称：Advances in Economics and Business
印刷版ISSN：2331-5059
电子版ISSN：2331-5075
出版年度：2019
卷号：7
期号：2
页码：101-107
DOI：10.13189/aeb.2019.070205
语种：English
出版社：Horizon Research Publishing
摘要：The study aims to identify the factors affecting the service quality of retail supermarket. Through approaching other studies, the study evaluated the service quality in general and the service quality of retail supermarket in particular. Qualitative method is used for exploring the research model and variables. The survey was conducted to collect the customer's opinion from Coopmart supermarkets in Ho Chi Minh City of Vietnam. This study revealed that five factors have impacted on the service quality in supermarket retailing – a modern retail business which provides both goods and services. The study proposed some policies for supermarket business managers and some suggestions for further studies.
关键词：Supermarket;Retail;Services;Goods;Factors