摘要:Growth of MNC has provided ample scope of employment in India. This factor has widened the door of technical education in the country. Engineering Institutes at present are doing a commandable job in providing pragmatic and value based education. In this context the role of a prospective student in choosing technical education is a dedicate issue in influencing their career. The present study aims in identifying the key factors which affects student-s decision in choosing an engineering college in the state of Odisha. Sample size taken in the study constitutes 200 respondents. Analysis was done by factor analysis technique to identify the key components which plays a significant role in student-s decision making process.