文章基本信息

标题：Factors that Motivate the Mobile Phone Users to Switch from 2G to 3G Technologies in Karachi
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作者：Raheem AhmedRizwan ; Nawaz Ahmad ; Mujeeb Mirza 等
期刊名称：Research Journal of Management Sciences
电子版ISSN：2319-1171
出版年度：2014
卷号：3
期号：8
页码：18-21
语种：English
出版社：International Science Community Association
摘要：In this study, the researchers have tried to investigate the motivational factors that lead to change their mind to switch from 2G to 3G technologies (Mobile Telecommunication Technology) in Karachi. The main objective of this research is to find out the motivational factors that lead to change their mind to switch from 2G to 3G technologies in Karachi and the research question of the study is also addresses the factors that motivate the mobile phone users to switch 3G technology. The study was originated by taking some previous literatures and tried to find out the research gap. This subject was never studied in Karachi context and this was the main purpose of this researchto identify the major gapsof undertaken subject in Pakistan-s context. Quantitative research approach was used with 219 sample of respondents participated in the study. Data was collected from the university going students of the Karachi. Reliability was tested through reliability test, which shows 79.8%, so, it showsthe sample data is reliable. This reliability allowed us to further analyze the data, Chi square test was applied on collected sample. The findings of the study showed that respondents and 3G technology users are not likely to be adopting this technology in Karachi context.