文章基本信息

标题：Marketing Strategy of Multinational Companies: Case of Wace Burgess
本地全文：下载
作者：Syed Shahabuddin ; Lubna Ahsan ; Faisal Javaid 等
期刊名称：Research Journal of Management Sciences
电子版ISSN：2319-1171
出版年度：2015
卷号：4
期号：4
页码：1-4
语种：English
出版社：International Science Community Association
摘要：The biggest challenge when working in an operations and manufacturing concern is the handling of individual client needs. More importantly, it is not just client relationship management and understanding the market needs but also ensuring that the business needs are addressed with realm of actual business performance. In this article we have distinguished that in a manufacturing concern this will mean that in a situation where the organization gets into a deal with their client, not only is the requirement fulfilled but is also ensured that the same consistency prevails. Marketing strategy of Multinational Companies Keeping the case study of Wace Burgess in limelight, the integral factor that comes into reference is the management of the operational activities that meet the client needs.