文章基本信息

标题：SNeM2S: a Social Network Model for Marketing Strategies
本地全文：下载
作者：Alessia D’Andrea ; Fernando Ferri ; Patrizia Grifoni 等
期刊名称：International Journal of E-Business Development
印刷版ISSN：2225-7411
电子版ISSN：2226-7336
出版年度：2012
卷号：2
期号：3
语种：English
出版社：World Academic Publishing
摘要：This paper proposes a marketing model (SNeM2S) starting from Social Networks features related with marketing processes. The model gives the rationale of strategies and processes that companies use to provide and capture value through Social Networks. It includes the selection of potential Social Networks to use; the definition of a financial plan; the definition of organisational structures to manage the Social Network in the market; the selection of target (consumer); the promotion of products and services and finally the performance measures with specific indicators. SNeM2S is applied to You-Tube in order to explain how companies and consumers can use this Social Network to implement their marketing strategies.
关键词：Social Networks; Marketing Model; Social Interaction; Social Influence; Marketing Strategies