文章基本信息

标题：The role of new product development on export market share
本地全文：下载
作者：Azad, N. ; Zarifi, S. ; Aliakbar, S. 等
期刊名称：Decision Science Letters
印刷版ISSN：1929-5804
电子版ISSN：1929-5812
出版年度：2013
卷号：2
期号：4
页码：241-250
语种：English
出版社：Growing Science Publishing Company
摘要：There is an ongoing change on customers’ needs on selecting customers’ needs, which may influence requirements on designing products and services as well as export sale and company’s market shares in domestic and international market. In the present study, through descriptive approach with qualitative method and case study, we investigate important key factors influencing on new product development and products’ successive factors at overseas nutritional market. In addition by presenting a new model in accordance with the present condition of the organization we explore the closest product development model and affective factors influencing them. The study investigates 36 factors and extracts six important ones, which influence product development including intelligent information, process research and development, strategy introduced, participation strategy, market survey and differentiation strategy.
关键词：Export market;Market share;Product development