文章基本信息

标题：The Study of Leisure Experience, Perceived Value and Behavioral Intentions
本地全文：下载
作者：Chih-Chiang Chung ; Hui-Chen Lee ; Ching-Yi Lin 等
期刊名称：Universal Journal of Management
印刷版ISSN：2331-950X
电子版ISSN：2331-9577
出版年度：2016
卷号：4
期号：5
页码：314-321
DOI：10.13189/ujm.2016.040510
语种：English
出版社：Horizon Research Publishing
摘要：The purpose of the study was to discuss the relationship among leisure experience, perceived value and behavioral intentions for the tourists in Xitou Monster Village, Taiwan. 260 copies of questionnaire were distributed and 247 copies were effective. The data was analyzed by using descriptive statistics analysis, exploratory factor analysis, reliability analysis, validity analysis and linear structural equation modeling. The results were as follows: 1. The tourists background are mostly: female, 21~30 years old, living in the north, graduated from universities, monthly income under NT$20,000, traveling with relatives, driving by self and introduced from friends; 2. The result of path analysis indicated that leisure experience had a significant impact on perceived value; leisure experience had a positive effect on behavioral intentions; perceived value would positive affect on behavioral intentions. According to the result, suggestions and managerial implication also recommended.
关键词：Xitou Monster Village;Leisure Experience;Perceived Value;Behavioral Intentions