文章基本信息

标题：Integrating Strategic Considerations and Value Co-creation in Project Management
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作者：Yuval Cohen ; Shai Rozenes ; Roni Horowitz 等
期刊名称：Universal Journal of Management
印刷版ISSN：2331-950X
电子版ISSN：2331-9577
出版年度：2017
卷号：5
期号：2
页码：94-99
DOI：10.13189/ujm.2017.050205
语种：English
出版社：Horizon Research Publishing
摘要：While traditional project management advocates sticking to a baseline plan (composed of budget, schedule and specifications) this paper suggests a new planning approach that includes re-evaluation and optimizes the project's value while allowing strategic changes in the project scope, budget and schedule. The proposed optimization allows taking into account not only the project, but also the long term impact of changes on cash-flows, product reliability, firm reputation, and customer satisfaction. Such changes are not part of the traditional project management approach of sticking to the baseline and eliminating a scope creep. Such a new approach enables dealing with many important changes that occur during long term projects. This is particularly important in projects with large amount of uncertainty where new knowledge is revealed or discovered during the project lifespan, and significant events occur that impact the project or its deliverables. The paper analyses the factors that make this approach desirable and the type of projects where this approach would be especially attractive.
关键词：Project Management;Strategic Management;Strategic Decision