文章基本信息

标题：Preventive Medicine through the Efficiency of Marketing Communication and Promotional Materials
本地全文：下载
作者：Marinela Filofteia Hostiuc ; Gabriel Radu ; Maria Solomon 等
期刊名称：Advances in Economics and Business
印刷版ISSN：2331-5059
电子版ISSN：2331-5075
出版年度：2017
卷号：5
期号：6
页码：309-319
DOI：10.13189/aeb.2017.050601
语种：English
出版社：Horizon Research Publishing
摘要：Health communication and the use of communication strategies aim to inform and to influence general population choices regarding healthcare and quality of life choices. Obesity and overweight status are major contributors to many preventable causes of death. Higher body weight is associated with more death rates. The number of overweight children, adolescents, and adults has risen over the past four decades. Health care programs, by recognizing opportunities to improve communication, assign resources and measure, expand and report health-literacy activities, can succeed in improving the general population health and quality of life.
关键词：Marketing Communications;Medicine Prevention;Obesity