文章基本信息

标题：Exploring the Relationship between Perceived Value and Intention to Purchase in Hotel Restaurants
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作者：Chieh-Heng Ko
期刊名称：Open Access Library Journal
印刷版ISSN：2333-9705
电子版ISSN：2333-9721
出版年度：2019
卷号：6
期号：1
页码：1-12
DOI：10.4236/oalib.1105108
语种：English
出版社：Scientific Research Pub
摘要：Restaurants affiliated with the hotel industry play an important role in increasing revenue and responding effectively to customer expectations. This paper examines how perceived value relates to intention to purchase (ITP) in the context of hotel restaurant dining using a quantitative approach involving multiple regression analysis. In addition, the findings indicate that there are three significant key variables that positively contribute to ITP: perceived brand image, perceived quality and perceived sacrifice (both monetary and non-monetary price).
关键词：Perceived ValueIntention to PurchaseHotel Restaurant Dining