文章基本信息

标题：The Research on Consumer Behavior of Online Games and Its Influencing Factors
本地全文：下载
作者：Yasi Zhang ; Weilun Huang
期刊名称：MATEC Web of Conferences
电子版ISSN：2261-236X
出版年度：2019
卷号：267
DOI：10.1051/matecconf/201926704010
语种：English
出版社：EDP Sciences
摘要：The purpose of this paper is to explore consumer behavior of online game and its influencing factors by the methods of literature review and questionnaire analysis. The results show that the monthly consumption of online games by respondents exceeds RMB150, and its daily game time is about 3 hours. And the cognitions on the advantages, disadvantages, quality advantages, and quality disadvantages of online game and individual variables of player are all significant influencing factors on consumer behavior of online game. This paper suggests that the government should actively help domestic online games to develop their derivatives and export, and companies should make the differentiated marketing strategies for the consumer groups which divided by their different individual variables.