文章基本信息

标题：Research on Current Situation and Strategy of Online Marketing of Plateau Summer vegetables in Gansu
本地全文：下载
作者：Jing Xu ; Huimin Huang
期刊名称：MATEC Web of Conferences
电子版ISSN：2261-236X
出版年度：2018
卷号：228
DOI：10.1051/matecconf/201822805008
语种：English
出版社：EDP Sciences
摘要：This paper pointed out that there were a series of problems in the development of Gansu plateau summer-vegetables online marketing such as the lagging online marketing subject, the low application rate of rural internet and the low standardization and branding of products as well as the imperfect product distribution system and so on. In order to deal with these problems effectively, this paper suggested that Gansu province not only should cultivate the online marketing awareness of all relevant parties and improve the popularization rate of rural networks, but also should build a standardized system and a high-qualified plateau summer food brand. In addition, it is also of much importance to perfect the plateau summer vegetables distribution mode.