文章基本信息

标题：Advancing Methodology: From Concept Mapping to Mobile Messaging Campaign
本地全文：下载
作者：Elizabeth Kiss ; Elizabeth Kiss ; Mary Jo Katras 等
期刊名称：Journal of Human Sciences and Extension
印刷版ISSN：2325-5226
电子版ISSN：2325-5226
出版年度：2018
卷号：6
期号：2
页码：57-70
语种：English
出版社：Mississippi State University
摘要：This article describes the progression of the Health Insurance Literacy (HIL) Action Team’s efforts from the initial charge by the Extension Committee on Organization and Policy (ECOP) of identifying priorities for Cooperative Extension health programming to developing and testing a national mobile messaging campaign designed to change health insurance knowledge, confidence, and behaviors of millennials. It highlights relevant empirical literature, summarizes the results of a national pulse online survey administered to Extension professionals and how they were applied to this project, reviews the Design Thinking and concept mapping process, and describes the development and testing of mobile messages. Anticipated outcomes of the mobile messaging campaign are discussed. Sources of data are the national pulse online survey along with insights gleaned from Extension professionals who participated in workshops, an eXtension Design-a-thon, and responses to a survey of millennials about experiences using health insurance, social media, and texting. This effort contributes to advancing Extension’s capacity to deliver programming related to health insurance education in innovative and effective ways.
关键词：health insurance literacy;Cooperative Extension;Extension;technology;mobile delivery;methodology;millennials;distance education;ECOP Action Teams;Health and Wellness Framework