文章基本信息

标题：From School Benches Straight to Retirement? Similarities and Differences in the Shopping Behaviour of Teenagers and Seniors in Bratislava, Slovakia
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作者：František Križan ; Kristína Bilková ; Josef Kunc 等
期刊名称：Moravian Geographical Reports
印刷版ISSN：1210-8812
电子版ISSN：2199-6202
出版年度：2018
卷号：26
期号：3
页码：199-209
DOI：10.2478/mgr-2018-0016
语种：English
出版社：Sciendo
摘要：Abstract The shopping behaviours of teenagers in shopping centres in Bratislava (Slovakia) is compared to those of seniors in this paper. The analysis focuses on the perception of shopping centres by teenagers and seniors in the context of time (shopping frequency), social (with whom they shop) and financial (amount of money spent) factors. The survey was conducted on random samples of 504 teenagers and 431 seniors. To test the hypotheses, group means were evaluated (Analysis of Variance models). When assessing the spatial aspects of teenagers’ and seniors’ shopping behaviours, a concentric zone approach was used. It can be concluded that Bratislava teenagers are not as sensitive consumers as seniors in the context of the variables assessed in the survey. Teenagers perceive shopping centres as a normal part of their consumption behaviours. Seniors perceive the shopping centres less positively and they spent a shorter time there. Also, in the case of seniors, the frequency of their visits to shopping centres increased in the context of their positive perceptions.
关键词：shopping behaviour;teenagers;seniors;shopping centres;Bratislava;Slovakia