文章基本信息

标题：Purchase Intention towards Counterfeiting Luxuries Fashion Product among Undergraduate Student in UniKL
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作者：Selvarajah Krishnan ; Selvarajah Krishnan ; Fakhrul Hisyam 等
期刊名称：American Journal of Economics
印刷版ISSN：2166-4951
电子版ISSN：2166-496X
出版年度：2017
卷号：7
期号：1
页码：29-40
DOI：10.5923/j.economics.20170701.04
语种：English
出版社：Scientific & Academic Publishing Co.
摘要：This study aims to measure the factors that affecting Universiti Kuala Lumpur (UNIKL) undergraduate students’ attitudes toward counterfeiting luxurious fashion products and attitudes effect on the purchase intention. Self-administered questionnaires were distributed by online to individuals in UNIKL. The findings focused on brand image, social influence, price-quality inferences, Integrity, novelty seeking, status consumption that influence toward purchase intention. Finding shown that correlation between attitudes and intention of purchase counterfeiting luxurious fashion product is significant. In addition, the research will also found that the difference between attitude and purchasing intention of the consumer in monthly income and genders. Furthermore, elaborates the demand of counterfeit goods through the attitudes that effects of purchase intention to consumer.
关键词：Counterfeit Product; Luxury Fashion Product; Attitudes; Purchase Intention