文章基本信息

标题：Performance Measurement of Almarai Products and Customer Satisfaction
本地全文：下载
作者：Ajay Singh ; Ajay Singh ; Hagahmoodi S. O. 等
期刊名称：International Journal of Management Science
电子版ISSN：2375-3757
出版年度：2017
卷号：4
期号：1
页码：1-12
语种：English
出版社：The American Association for Science and Technology
摘要：The aim of the paper, especially focuses on measuring the performance of Almarai company’s products through customer satisfaction. The key results are focused on the determination of distinctive preferences and expectations. Measuring customer satisfaction emphasizes immediate and meaningful outcomes about customer preferences and expectations and by the way the company’s performance may be evaluated in relation defined satisfaction criteria that shows the pros and cons of performances of a company. Satisfied customers usually return and purchase more, they also impart the message with their surroundings about their experiences pertaining to particular products and services of a company they trust more. It shows that the Almarai Company’s products are satisfying the customer’s expectations and requirement over its competitors. It shows that the priorities and services of Almarai Company’s products are likewise the other companies and performing over other companies. The overall study describes that overall the performance of the Almarai Company is satisfactory and a large portion of the population is satisfied with the wide range of company products.
关键词：Almarai; Customer Satisfaction; Performance Measurement; Milk; Dairy Products