文章基本信息

标题：Investigating Multiple Devices Used in the Hotel Reservation Process
本地全文：下载
作者：Chieh-Heng Ko
期刊名称：Open Access Library Journal
印刷版ISSN：2333-9705
电子版ISSN：2333-9721
出版年度：2018
卷号：5
期号：8
页码：1-14
DOI：10.4236/oalib.1104811
语种：English
出版社：Scientific Research Pub
摘要：With the growing ownership of multiple technology devices, and the contribution of mobile travel bookings to the overall travel market, it is critical to investigate the hotel searching and booking process for different device users. This research investigates four categories of device users via a survey with 383 respondents, in the context of search behaviour and information sources used. The results reveal that search engines and family and friends are the most frequently used information sources while the personal computer (PC) is the most used device for both searching and booking. However, there is a significant difference in how these device users engage with information sources, specifically online travel agents (OTAs) and search engines. Furthermore, device users favor one device and are unlikely to switch devices during the search process.
关键词：Hotel ReservationSmartphoneMulti DevicesChannel Management