文章基本信息

标题：Managing product variety: a case study on an industrial company
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作者：Luís Miguel D.F. Ferreira ; Vanessa S.M. Magalhães ; Cristóvão Silva 等
期刊名称：IFAC PapersOnLine
印刷版ISSN：2405-8963
出版年度：2018
卷号：51
期号：11
页码：1517-1522
DOI：10.1016/j.ifacol.2018.08.283
语种：English
出版社：Elsevier
摘要：AbstractThis article describes the development of a framework that supports the decision-making process associated with product portfolio management. By implementing this framework, product managers are better able to make decisions about which products to include or remove from their portfolio. This framework was developed through an action research project in collaboration with a company where the number of references has grown steeply in recent years. A detailed analysis of the current portfolio was conducted, leading to recommendation to remove / discontinue from the product portfolio 21.5% of the references of the family of products that was selected for analysis. An additional process flow was suggested to prevent the inclusion of unnecessary products in the portfolio.
关键词：KeywordsProduct Portfolio ManagementProduct VarietyFrameworkProcessAction Research