文章基本信息

标题：An analysis of the measurement of the construct “buying behaviour” in green marketing
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作者：Arminda do Paço ; Helena Alves ; Chris Shiel 等
期刊名称：Journal of Integrative Environmental Sciences
印刷版ISSN：1943-815X
电子版ISSN：1943-8168
出版年度：2014
卷号：11
期号：1
页码：55-69
DOI：10.1080/1943815X.2014.894082
语种：English
出版社：Taylor & Francis
摘要：The process behind people's decisions to buy green products is a complex one, and the factors that influence purchase behaviours are still not fully understood. This paper is an attempt to contribute to the state of knowledge in this field, by providing an analysis of the measurement of the construct buying behaviour (BB) in green marketing. In particular, it reports on the results of a study involving a sample of 1175 university students from four countries using a survey approach to test a green behavioural model. The method of data collection took the form of a self-administered questionnaire. The results gathered in the research have shown that the Straughan and Roberts' scale of green BB (GBB) studied presents a high level of reliability, above other commonly used scales and is a useful measure of GBB; some of the findings may help to improve the effectiveness of green marketing.
关键词：green buying behaviour; green marketing; environmental concern