文章基本信息

标题：Strategy for developing of small medium industry to creative industry in special culinary, Sarolangun Regency
本地全文：下载
作者：Fitriaty Fitriaty ; Fitriaty Fitriaty ; Dwi Kurniawan 等
期刊名称：Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
印刷版ISSN：2338-4603
电子版ISSN：2335-8520
出版年度：2018
卷号：5
期号：3
页码：191-195
DOI：10.22437/ppd.v5i3.4613
语种：Indonesian
出版社：Program Magister Ilmu Ekonomi Fakultas Ekonomi dan Bisnis Universitas Jambi
摘要：This study aims to obtain a description of small and medium industries in the area of regional culinary Sarolangun, internal and external factors and formulate strategies to develop the industry to become a creative industry. The method that is used SWOT analysis, descriptive and qualitative analysis. Based on the research result found that the culinary that can be developed is coconut bread, dodol, kipang cake and curry fish curry fish. The weakness of internal factors lies in working capital, human resources, and external factors lie in marketing and institutional. The recommended strategy is to turn around. Keywords: SME’s, Culinary, SWOT Analysis, Turn around