文章基本信息

标题：Illustration in the In-flight Magazines of the European Airlines: Expansion of the Outlook or Aggressive Advertising?
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作者：Olga Fedotova ; Olga Fedotova ; Vladimir Latun 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：214
页码：871-875
DOI：10.1016/j.sbspro.2015.11.743
语种：English
出版社：Elsevier
摘要：AbstractIn the article the contents and registration of in-flight magazines of three European airlines: Air-Berlin, Estonian Air, Aeroflot-Donavia which are considered as a means of informal education and factors of the forming impact on passengers are analyzed. In detail two types of graphic publications are considered: advertising graphic illustrations and didactic illustrations with educational contents which have a geographical component with a type of cartographical projections. Various funds of marketing communications are observed (advertising, illustrations of route networks, informative stories, plans). On the basis of the content analysis the consistent patterns characterizing interest of advertisers in in-flight magazines are determined; the increase in advertising materials and force of their influence is observed in the magazines’ publications which combine useful cultural information from drawing attention to the promotion object by advertising media.
关键词：in-flight magazine;content analysis;map;graphic publication;European airlines