文章基本信息

标题：A Critical Analysis of Consumer Engagement Dimensionality
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作者：Rita Kuvykaitė ; Rita Kuvykaitė ; Asta Tarutė 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：213
页码：654-658
DOI：10.1016/j.sbspro.2015.11.468
语种：English
出版社：Elsevier
摘要：AbstractThe Marketing Science Institute's 2014-2016 Research Priorities underline the need for further research in terms of the concept of consumer engagement and emphasize customer the problematics of engagement‘s measurement as a research priority in its Guide. So far, studies of consumer engagement and its dimensionality were used widely in social sciences literature, but these studies are inconsistent whereas results – controversial. Therefore, the paper aims to validate dimensions of consumer engagement by performing a critical analysis of consumer engagement dimensionality.The paper presents an analysis of consumer engagement dimensionality based on the overview of conceptual and empirical studies of consumer engagement. This paper aims to identify and systemize the most common dimensions described in the scientific literature with reference to previously identified characteristics and specific expressions of consumer engagement dimensions.
关键词：Consumer engagement;Multidimensional construct;Engagement;Dimensionality;Engagement dimensions.