文章基本信息

标题：Advertising as a Space of Plurilingual Interaction and Intercultural Learning
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作者：Raquel Hidalgo Downing ; Raquel Hidalgo Downing ; Cristina Vela Delfa 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：212
页码：29-34
DOI：10.1016/j.sbspro.2015.11.294
语种：English
出版社：Elsevier
摘要：AbstractIn this paper we examine the use of advertising in order to develop Spanish studentś plurilingual competence and linguistic attitudes associated to the use of languages in advertising. The point of departure is the analysis of two teaching-learning experiences with Spanish university students forwarded to practice plurilingual exposure through the intercomprehension approach to language learning (Hidalgo Downing & Vela Delfa, 2011). Through the analysis of the two experiences, we examine the degrees of lexical comprehension, the importance of paratext in textual schemata processings and the learners’ expression of values and attitudes associated to languages.
关键词：intercomprehension;advertising discourse;language learning,;plurilingual competence