文章基本信息

标题：Servicescape: Understanding how Physical Dimensions Influence Exhibitors Satisfaction in Convention Centre
本地全文：下载
作者：Norhidayah Mohd Rashid ; Norhidayah Mohd Rashid ; Hairunnisa Ma’amor 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：211
页码：776-782
DOI：10.1016/j.sbspro.2015.11.167
语种：English
出版社：Elsevier
摘要：AbstractMalaysia Meetings, Incentive, Convention and Exhibitions (MICE) industry are growing rapidly and turn to become a high potential industry to attract local and international exhibitors. The evolution of this industry it is significantly affecting tourism sectors such as hotel, air transport, wholesale and retail trade thus contributing to Gross National Income. As a venue operator, the big challenge for Kuala Lumpur Convention Centre is to maintain a high quality of services that provided in order fulfil the demand from industry. Therefore, the researchers decide to investigate how physical dimension influence exhibitors’ satisfaction by using ambient conditions, spatial layout/functionality, and signs, symbols, artifacts.
关键词：Servicescape;Physical Dimensions;Exhibitors Satisfaction;Kuala Lumpur Convention Centre