文章基本信息

标题：Beyond User Gaze: How Instagram Creates Tourism Destination Brand?
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作者：Megasari Noer Fatanti ; Megasari Noer Fatanti ; I. Wayan Suyadnya 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：211
页码：1089-1095
DOI：10.1016/j.sbspro.2015.11.145
语种：English
出版社：Elsevier
摘要：AbstractThis paper focused on how Instagram become a popular media to promote tourism site in Indonesia. Bali and Malang are the most well-known tourism destination in Indonesia, but now, conventional tourism promotion is not enough for promoting both of them. We found that everyone tried to promote their city with their own way. Therefore, we think Instagram provide a complete communication facilities, from tourism branding to user generated content photography. Using photo elicitation interview (PEI), we tried to describe the potential value of Instagram for promoting tourism site in Indonesia and describing how Instagram creating brand destination through photography side.
关键词：destination branding;Instagram;culture marketing;social media;Indonesia