文章基本信息

标题：Integrating Institutional Theory in Determining Corporate Image of Islamic Banks
本地全文：下载
作者：Ismah Osman ; Ismah Osman ; Sharifah Faigah Syed Alwi 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：211
页码：560-567
DOI：10.1016/j.sbspro.2015.11.074
语种：English
出版社：Elsevier
摘要：AbstractThe importance of corporate image in any organization is indisputable including those from Islamic banks. Many studies on corporate image have been using metaphorical expression in various contexts. The objective of this paper, therefore, is to examine corporate image in Islamic banks based on the institutional theory, which incorporates performative image, institutional image, organizational legitimacy and organizational support. Corporate Character Scale was utilized to determine performative image of Islamic banks, while interviews were conducted to identify institutional image. A survey was then undertaken to study the relationships of corporate image (performative and institutional) on customer loyalty. Findings, as well as implications for corporate image are further discussed.
关键词：corporate image;image;Islamic banks;customer loyalty;institutional theory