文章基本信息

标题：Cultural Similarity, Consumer Ethnocentrism and Product Necessity in Evaluation of Malaysian Products: Indonesian Consumer Perspective
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作者：Ramadania ; Ramadania ; Sri Gunawan 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：211
页码：533-540
DOI：10.1016/j.sbspro.2015.11.071
语种：English
出版社：Elsevier
摘要：AbstractThis study aims to analyze the role of cultural similarity as moderation between consumer ethnocentrism (CE), lack of availability of domestic products, and foreign products necessity in influence consumers’ attitudes towards foreign products. A survey conducted on 446 respondents of Indonesian consumers. Findings of this study showed that consumer ethnocentrism has a strong negative effect on consumers’ attitudes towards foreign products. This study also has proved the moderating role of cultural similarity in evaluating foreign products. However this study failed to prove the role of cultural similarity in weakening the influence of CE on attitude towards foreign products.
关键词：availability of domestic products;cultural similarity;consumer ethnocentrism;foreign products;product necessity