文章基本信息

标题：Rules of the Game: Strategy in Football Industry
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作者：İrge Şener ; İrge Şener ; Ahmet Anıl Karapolatgil 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：207
页码：10-19
DOI：10.1016/j.sbspro.2015.10.143
语种：English
出版社：Elsevier
摘要：AbstractBeing one of the most popular sport industry in the world, football attracted interest not only for being a globalized sport and its impact on national identities, but also due to generation of high revenue from matchday, broadcast and commercial sources. With this study, strategic groups among the 50 global football club brands, based on these revenue is identified and the common main strategies of the groups are analyzed. Although many research is undertaken about strategic groups in various industries, similar research in sports industry is still at infancy. The findings indicate three different strategic groups, with member clubs of each group following similar strategies. In addition, brand value forms mobility barriers among strategic groups.
关键词：Strategic Group;Mobility Barrier;Football Club