文章基本信息

标题：Mobile Social Media: The New Hybrid Element of Digital Marketing Communications
本地全文：下载
作者：Mayank Yadav ; Mayank Yadav ; Yatish Joshi 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：189
页码：335-343
DOI：10.1016/j.sbspro.2015.03.229
语种：English
出版社：Elsevier
摘要：AbstractThe powerful smartphone and other mobile devices have given birth to lots of social media applications and many more in the pipeline. This paper aims at throwing some light on the evolution of mobile social media, introducing the mobile marketing and mobile social media and various concepts and classification of mobile marketing. An extensive literature review of papers on social media and mobile phone applications is done to develop an understanding of the mobile social media usage. A discussion on usage of mobile social media for various corporate as well as marketing communications, sales enhancement and developing cordial relationships with the customer. Finally, recommendations on its usage and future of mobile social media. This article focuses on the importance of mobile social media applications in the current digital marketing arena. The article also develops valuable insights on mobile social media, which is of great value for mobile marketing and social media marketing managers in the near future.
关键词：Digital Marketing;Google Latitude;Mobile Marketing;Mobile Social Media;Smartphone